What Is Paid Per Click (PPC) & How Does It Work?

Search engine promotion is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we offer on the keyword “PPC service,” our ad might show up in the very top spot on the Google search results page.

Managing pay-per-click (PPC) campaigns is like time journey. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them fruitfully.

If you are are looking to have your site ranked on Google to bring new traffic to your site, then perhaps a Google Adwords or Pay-Per-Click (PPC) campaign is for you. So, how does PPC work?

In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your advertisement, you pay the current Cost Per Click (CPC) from your budget. Once your entire budget has been exhausted, Google ceases to run your ads until you replenish your fund.

So what exactly is Google Adsense?

What is Google Adsense? Google Adsense is an advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site.

How does Adsense Work (for publishers)?

So, how does Adsense work? It starts with the advertisers who choose which keywords they would like to advertise on. Let’s assume People want to advertise thier new line of gardening tools that can just created. It would bid on certain keywords like “gardening, gardening tools, tillers, pulling weeds, etc” The Adsense spiders would then match my ads up with: Those specific keywords that people type into Google and display them to the top and right of the search results

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